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Too much choice

Choice is not always a good thing. Why you should limit the choice options presented to your customers. Choie overload and sales opportunities.

Organic Products & Retail

Demand for organic products is growing. Marketing however differs from conventional products. Reducing price, increasing assortment improves retail sales.

Oikophobia & Marketing

There seems to be a growing focus on local values, standards and products. This might be due to oikophobia. What should marketeers now about oikophobia?

Sample size estimation

Determining the sample size you need the proper way! includes formulas and a link to a (free) calculator.

Persuasion 101

An important part of marketing is changing the perception and behavior of consumers. An overview of the six principles of persuasion: reciprocity, ...